Have you ever wondered what’s going to happen once Google is going to understand content perfectly?
Many SEO marketing specialists might negate the fact that content plays an integral role, but with trends like MUM, artificial intelligence advancements and interactive machine learning algorithms, Google has made many leaps and bounds to understand the words and make sense of it. And with that being said, website usability has become a very important aspect for most digital businesses.
Wondering why and how usability can come into play to dominate SEO in the coming days? In this article, we are going to discuss this and much more.
What is User Experience (UX) and Why is it Important?
User experience is all about creating a website which offers a customer a good experience on your website. The UX part of any web design is normally based on the paint point of the customers. Pain points in web design are the places where a user might find itself confused with the interface; however, a good UX design will ensure that it properly engages your customer and positively influences your website so it starts appearing in the top searches.
In short, a well designed website can make your user happy and rank it high on Google.
How UI/UX Plays an Important Role in SEO Marketing?
Sites offering a better user experience often perform well on Google.
This is because Google’s algorithm easily picks on UX elements that makes the website more user friendly for searchers. The engine is designed to pick up these UX elements after it crawls the website. The site architecture plays a central role and can make and break the SEO implementations. So it’s important that when you’re creating a website for your business, it must have a strong UI/UX design as this will help you position yourself perfectly.
When considering website UX, there are two metrics that define how well your webpage engages your target audience. They are:
- Bounce rate
- Page dwell time
Bounce rate within a website is the percentage of how long a user stays on your website viewing only a single page. Bounce rate matters usually for web pages like the homepage or a landing page. A high bounce rate means your users have failed to find what they are searching for or they have simply lost interest in your website after going through the first page.
There are several reasons why a user might bounce from your website and they are as follows:
- Slow loading time
- Misleading information
- 404 Error in pages
- Bad Link from other websites
- Mobile responsiveness
- Bad form
- No Call-to-Actions
There are many other reasons why a user might experience a high bounce rate on your website such as a low quality web design, irrelevant website content and slow page speed.
If your website has a high bounce rate, it’s highly likely not going to perform well in searches.
Page Dwell Time
Another important metric to consider is how much time an average user spends on a certain web page of your business. This is normally called “dwell time” and Google considers this as a positive indication. If a user only spends a short span of time on your website, and the reason is that your site doesn’t have engaging & relevant content, it’s highly likely that your website has a longer “dwell time.” A lesser dwell time will show that your website doesn’t find enough useful or relevant information and chooses to move on to the other website.
What are the UX Design Factors That Influences SEO?
Since we are now aware of the two primary UX elements which influence SEO, here are the UX design factors that can directly impact your SEO rankings.
Here are the UX design aspects which directly impact SEO for any website.
- Page speed.
- Mobile responsiveness.
- URL structures.
- Streamlined Menus.
Page Speed Load Time: Having a well optimized website for lead generation can help increase your page speed load time. By having a website that loads quickly, visitors are more likely to stay on the page and take the desired action. This is especially important for lead routing, as potential leads will not waste time waiting on a slow loading page.
Mobile Responsiveness: With more and more people accessing the web from their mobile devices, having a website that is optimized for mobile users is essential. Mobile responsiveness ensures that your website is easy to view and navigate on any device, including smartphones and tablets. This will make it easier for visitors to take the desired action, when required.
URL Structures: Properly structured URLs can help search engines better understand the content of your website. Good URL structures provide context to the pages they link to, and make it easier for search engine robots to index and crawl the pages. This can help to improve your website’s visibility in search engine results, as well as its overall ranking on the Google Searches.
Well Optimized Headers: Headers, such as titles and meta descriptions, are important for SEO. They not only provide context to web pages but also help search engines understand the content of the web page. Having optimized headers can help to improve your website’s visibility in search engine results and make it easier for potential leads to find you on the Internet.
Streamlined Menus: Having a streamlined menu structure is an important part of effective lead generation. A neatly ordered menu will make it easier for potential leads to navigate your website, helping to increase the chances of them taking the desired action. Making sure that all relevant pages are visible on the menu for your average user to easily find.
User experience is an important part of any SEO marketing strategy which is in effect. A well optimized website with a great user experience can make your website more interactive for the average audience. When you hire a professional company such as 90 Leads, they consider a number of factors such as page speed, mobile responsiveness, URL structures and more. With our teams at work, our professionals can provide you with the best SEO marketing service at the right affordable price. Call our expert marketing services anytime & make the most of it.